ITS - EMO - 009 - International Promotion Policy By the term promotion, we understand all those activities developed by the marketing department to disseminate the product in the market with the objective of increasing sales, understanding and image.  Promotion policy in foreign trade works within the structure of the marketing mix.  Promotion policy applies to each of the countries to which the company wishes to export.  Promotion should generate a positive attitude to the product while taking into account every country's own idiosyncracies. In this unit you will: - learn about the factors affecting promotion decisions, - understand the workings of advertising and publicity, - understand the purpose of brochures and catalogues - gain the insights needed to create your own international promotion campaigns.   Read more

ITS - TCP - 003 - International Transport & Logistics Transport is one of the main component factors taken into account when determining the final price of a product.  Due to globalisation, transport gains even greater relevance.  New production techniques, logistics and distribution nowadays makes no sense if they are not supported by an appropriate communications infrastructure. In this unit you will learn about Transport and Logistics in the distribution process. This will be achieved by: - Analysing the factors to consider when selecting a mode of transport. - Learning about the logistics process and the different concepts involved in Logistics. - Examining the different logistical infrastructures. - Analysing the factors to be considered when selecting a logistics company. - Examining the various transport and insurance documents that are required when importing and exporting. Read more

ITS - eBUS - 001 Introduction to e-Business and Internet Marketing In this unit you will: - Learn about the key principles of e-Business and Internet Marketing with Keyword Research. This will be achieved by: - An introduction and examination into the nature and importance of eBusiness in international trade - Analysing the evolution from the traditional economy into the new digital economy. - Analysis of the various business models in the e-business marketplace and the features of each. - Detailing the various advantages and disadvantages of e-business to the potential customer. - Presenting a basic understanding of the nature and benefits of Internet Marketing - Understanding the process of Keyword Research and applying it to our business. Having trouble accessing the course? Email us at support@ebsi.ie or contact us on Skype at ebsikiltimagh and we will help you out!   Read more

ITS - EMO - 001 - Introduction to Exporting In this unit you will learn about export transactions.  The difficulties with them and how to overcome these difficulties.   This will be achieved by: - Examining the fundamental questions related to the export process - Analysing the challenges to be overcome in an export transaction - And detailing the steps necessary to start with the export process. Having trouble accessing the course? Email us at support@ebsi.ie or contact us on Skype at ebsikiltimagh and we will help you out!   Read more

ITS-01-EMO-002 - Introduction to International Marketing Having studied the basic concepts of exporting, we are going to introduce you to the facinating topic of International Marketing.  We will study the '4 P's' concept and the international marketing plan.   The correct configuration of the marketing mix will be fundamental to successfully entering the target markets that we identify.  Read more

ITS - TCP - 001 - Introduction to International Trade In recent years the world economy has been undergoing profound changes. Domestic trade has become global trade, where the entire world is a global market. In this unit you will learn about the nature and background of International Trade. This will be achieved by: - Learning about liberalisation and the origins of the WTO. - Learning about globalisation and the positive and negative effects of globalisation. - Exploring the various World Economic Agreements and their relevance to the different regions throughout the world. - Reviewing the various World Organisations and their influence on International Trade. - Exploring the history of International Trade. Having trouble accessing the course? Email us at support@ebsi.ie or contact us on Skype at ebsikiltimagh and we will help you out!     Read more