ITS-04-eBUS-003 - Facebook Marketing As the biggest social network in the world, Facebook is an essential source of traffic and sales.   In this unit you will: - learn how to set up your facebook profile and business page - learn how to create and manage advertisement campaigns - learn about Remarketing and how to set up  and manage a Remarketing campaigns   Read more

ITS-03-FIT-007 Factoring FundamentalsFactoring is the fastest growing form of trade finance in the World at the moment. Factoring is the purchase by the factor of debts evidence by invoices where the factor pays out an agreed advance taking an assignment of the debts. Factoring is flexible and provides fast access to cash for the seller with a growing sales ledger.The role of the Factoring in Trade Finance is increasing dramatically. It is therefore essential to have a good understanding of the foundatioins of factoring operations.In this unit you will learn:- The basic procedure in factoring operations;- The operation of a Factoring company;- The key contents of a Factoring agreement- Risk management for Factoring operations. Read more

This course covers the prevention of fraud schemes apart from those attempted under Documentary Instruments. Read more

ITS - eBUS - 004 - Google Marketing In this unit you will: Learn about the key tools at your disposal when marketing on Google's Properties. This will be achieved by: - An introduction to Google Plus - Learning how to create a Google Account - your passport to all things Google - Creating your Google+ Business Page and managing it. - Setting up and managing a Google Adwords Campaign - Setting up a Remarketing Campaign with Google Adwords - Understanding Google Adsense and how to monitize content. Read more

ITS-02-TCP-008 - Importing into the EU The European Union is one of the largest markets in the world.   Given its importance and to reflect in a more practical manner the implementation of customs procedures, we will look at the process of importing goods into the EU. In this unit you will: - Analyse the process of importing goods into the European Union. -  Learn about free circulation - the most common customs procedure. -  Examine how to dispatch goods for free circulation and for consumption. -  Learn about VAT on imported goods. -  Study the main customs procedures. Read more

ITS - EMO - 003 - Intercultural Management Intercultural Management is one of the most important and difficult aspects of international marketing.   The exporter negotiates with individuals from countries with very different cultures and habits.  If the exporter does not adopt an open and respectful attitude towards these cultures, they will hardly achieve success in business. Exporters should attempt to learn the idiosynchracies of each market.   In this unit, we will learn about adapting our marketing approach to different markets.   This will be achieved by : - Examining how diversity of culture can influence the outcome of an international marketing plan - Outlining key strategies to dealing with new cultures - Detailing major theories on the subject - Highlighting important errors to be avoided when dealing with different cultures. Read more