Description
ITS - eBUS - 004 - Google Marketing
In this unit you will:
Learn about the key tools at your disposal when marketing on Google's Properties.
This will be achieved by:
- An introduction to Google Plus
- Learning how to create a Google Account - your passport to all things Google
- Creating your Google+ Business Page and managing it.
- Setting up and managing a Google Adwords Campaign
- Setting up a Remarketing Campaign with Google Adwords
- Understanding Google Adsense and how to monitize content.
Objectives
To gain an understanding of the key services available from Google for Marketing.
Detailed Topic Listing as follows:
LU ITS EBUS 004 Google Marketing
1. INTRODUCTION
1.1 Potential of Google+
1.2 Enhanced Search Visibility
1.3 Integrating with Other Platforms
1.4 Some Tips for Google+ Business Users
1.5 Google+ SME Dos and Don’ts
2. CREATING YOUR GOOGLE ACCOUNT
2.1 Google Account Creation
2.2 Confirmation of Account
2.3 Upgrading your Account to Google+
2.4 Add People to your network
2.5 Follow Topics of Interest
2.6 Profile Creation - Finishing Touches
2.7 Google+ Profile is Ready
3. CREATING A GOOGLE+ PAGE
3.1 Creating a Google+ Page – Practical Tutorials
4. GOOGLE ADWORDS
4.1 Elements of a Successful Campaign
4.2 Benefits of Adwords
4.3 Google Adwords Statistics
4.4 Adwords Power Tools
4.5 Creating an Adwords Campaign – Practical Tutorials
4.6 Google Adwords Advice & Tactics – Practical Tutorials
5. REMARKETING ON GOOGLE
5.1 Setting Up Your Remarketing List
5.2 Setting Up Your Remarketing Campaign
6. GOOGLE ADSENSE
6.1 Google Adsense – Practical Tutorials
Further Reading
1 – Google Marketing Training Guide
2 – Google Adwords Training Guide
3 – Google Adsense Training Guide
4 – Google Adwords Cheat Sheet
5 – Google Adwords Top Resources
6 – Google+ Marketing Special Report
7 – Google+ Marketing Top Resources
8 – BONUS Video Tutorial
– Creating a mobile site on Google Sites
Forum Assignment
End of Unit
Certificate
By completing/passing this course, you will attain the certificate eBSI Digital Skills Short Course Certificate
Learning Credits
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