Description
ITS - EMO - 003 - Intercultural Management
Intercultural Management is one of the most important and difficult aspects of international marketing. The exporter negotiates with individuals from countries with very different cultures and habits. If the exporter does not adopt an open and respectful attitude towards these cultures, they will hardly achieve success in business.
Exporters should attempt to learn the idiosynchracies of each market.
In this unit, we will learn about adapting our marketing approach to different markets.
This will be achieved by :
- Examining how diversity of culture can influence the outcome of an international marketing plan
- Outlining key strategies to dealing with new cultures
- Detailing major theories on the subject
- Highlighting important errors to be avoided when dealing with different cultures.
Objectives
To Understand the complexities of Intercultural Management and present the main theories in the area and some practical strategies when implementing Export Marketing.
Detailed Topic Listing as follows:
LU EMO 003 Intercultural Management
1. IDIOSYNCRASIES OF EACH MARKET
1.1 Culture
1.2 Every Country Needs an Answer
1.3 Universal Patterns
1.4 Music
1.5 An Open Mind
1.6 Cultural Classification
1.7 No Need to Be Afraid
2. ABOUT LANGUAGE
2.1 About Language
2.2 Some Common Errors
2.3 Silence
2.4 Aggression
3. THEORIES
3.1 Maslow’s Theory
3.2 Hofstede's Theory
3.3 Self Reference Criterion
3.4 Environmental Sensitivity
3.5 Roger’s Diffusion of Innovation Theory
4. KEY POINTS
4.1 Personal Relationships
4.2 Product Names
4.3 Volume of Business Done
4.4 Established Competitors
4.5 One's Attitude to the Competition
4.6 Communications and Transport
4.7 Personal Relationships within the Company
Further Reading
Thanks to the generous agreement of Kwintessential Ltd in the UK, we are able to provide you access to a series of comprehensive resources on Intercultural Management.
Kwintessential specializes in intercultural management training as well as providing the most comprehensive Translation, Interpreting and Localizations available anywhere.
Kwintessential Resources :
• Intercultural Management Guide
• International Etiquette Guide
• Guide to communicating across cultures (requires registration)
• Online Blog
• Online Articles
Forum Assignment
End of Unit
Certificate
By completing/passing this course, you will attain the certificate eBSI International Trade Short Course Certificate
Learning Credits
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