ITS - eBUS - 007b - Affiliate Marketing In this unit you will: Learn about Affiliate Marketing from the perspective of both a vendor and an affiliate and see how it can benefit your business. This will be achieved by: - Explaining what Affiliate Marketing is. - Reviewing a series businesses using affiliate marketing successfully. - Learning about some of the most important Affiliate Networks - Setting up and managing an affiliate campaign as a vendor - Setting up a marketing campaign as an affiliate marketer - Learning some advanced tactics to boost your affiliate marketing success!   Read more

ITS - EMO - 005 - Country Image The influence of country image on export transactions is a very significant piece of information which should be taken into account by the exporter.  The image of a country in a foreign market depends on many factors, among them being foreign policy, and of course, trade promotional policy, carried out by governments in order to improve this image.  The exporter should find out how his own country image is portrayed in the target market.  If this image is positive, the most logical thing would be to use this image in the exporters favour in marketing plans.  If the image is negative,  then we need to use the marketing mix to draw the importer or consumer's attention towards other variables of marketing. In this unit you will learn about the influence of a country's image on its perception in export markets.   This will be achieved by: - Examining what is a country's international image - Analysing how we can use our country image to promote export sales - Detailing the factors which influence a country's image abroad. Read more

ITS - TCP - 007 - Customs Procedures In this learning unit we will study what the customs are and their functions.   We will also analyse various customs procedures and how to pay customs duties.  The role of the customs agent, classification of goods and many other customs-related issues will be discussed. In this unit you will: -  Learn about the various Customs procedures in International Trade. This will be achieved by: - Outlining what customs are, the customs procedure and the functions of customs. - Learning about customs valuation and the classification of goods with particular attention to the harmonized system. - Learning the role and functions of the customs agent.   Read more

ITS - eBUS - 006 - eMail Marketing In this unit you will: Learn about eMail Marketing and List Building and how they interact with each other. This will be achieved by: - An overview of eMail Marketing in general - Learning how to create an email list - Managing and growing your list - Using Solo Ads to grow your list - Looking at other methods of growing your list.   Read more

Participants will gain an advanced level of understanding for the Microsoft Excel environment, and the ability to guide others to the proper use of the program's full features - critical skills for those in roles such as accountants, financial analysts, and commercial bankers. Participants will create, manage, and distribute professional spreadsheets for a variety of specialized purposes and situations. They will customize their Excel 2016 environments to meet project needs and increase productivity. Expert workbook examples include custom business templates, multi-axis financial charts, amortization tables, and inventory schedules. Read more

ITS-03-FIT-002 - Documentary CollectionsPractical online overview of Documentary Collections and their management.This course is ideal for exporters wishing to gain a greater understanding of the Documentary Collection Process.  This short course is based on content from our highly successful Finance of International Trade online certification programme.In this unit you will:Learn that Documentary Collections are a service provided by the bank whereby the bank facilitates the settlement of payment between international buyers and sellers by collection of financial and commercial documents.You will discover that Collections offer a greater degree of security to the exporter than open account transactions.You will understand the operation of:1. Export Collections2. Import Collections Having trouble accessing the course? Email us at support@ebsi.ie or contact us on Skype at ebsikiltimagh and we will help you out!  Read more