Description
ITS-04-eBUS-005b - Twitter Marketing
Twitter is the fifth biggest social networking site in the world.
In this unit you will:
Learn about the key tools at your disposal when marketing on Twitter.
This will be achieved by:
- Reviewing the features of Twitter
- Learning how to create a Twitter Account
- Creating your Twitter Page and managing it.
- Setting up and managing a Twitter Ad Campaign
- Understanding the idiosyncracies of Twitter Marketing
Objectives
To gain an understanding of Twitter Marketing and how to get the best ROI from Twitter.
Detailed Topic Listing as follows:
LU ITS EBUS 005b Twitter Marketing
1. INTRODUCTION
1.1 Potential of Twitter
1.2 Why Twitter?
1.3 Twitter for Business
1.4 Twitter for Business - Tactics
2. CREATING YOUR TWITTER ACCOUNT
3. CREATING A TWITTER PAGE
3.1 Creating and Managing a Twitter Page – Practical Tutorials
4. TWITTER ADS
4.1 Twitter Ads Options
4.2 Setting Up Your Twitter Ads Campaign
4.3 Setting Up Your Remarketing List
5. TWITTER MARKETING
5.1 Setting Up Your Automation
5.2 Growing Your Following Base
5.3 Monetizing Your Twitter Activity
5.4 One hundred and one Tips for Professional Twitter Users
Further Reading
1 – Twitter Marketing Training Guide
2 – Twitter Profits eBook
3 – 101 Tips for Twitter Users
4 – Twitter 50 ways to get followers report
5 – Twitter Top Resources
6 – 21 Twitter Tricks
7 – Twitter Marketing Secrets
Forum Assignment
End of Unit
Certificate
By completing/passing this course, you will attain the certificate eBSI Digital Skills Short Course Certificate
Learning Credits
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