Description
ITS - eBUS - 002 - Search Engine Optimization
Search Engine Optimization or SEO is the process of influencing the position of a website
in a search engine’s UNPAID results.
In this unit you will:
- Learn about the process involved in preparing and submitting your website to Internet search engines.
This will be achieved by:
- Learning how to prepare your website for search engine submission.
- Analysing search engine strategy.
- Examining the various search engines available on the internet.
Objectives
To understand Search Engines, and how to optimize our websites for search engines.
Detailed Topic Listing as follows:
LU EBUS 002 Search Engine Optimization
1. INTRODUCTION
1.1 What is an Internet Domain?
1.2 Why an Internet Domain?
1.3 Preparing Our Website
1.4 Search Engine Robots
1.5 Recommendations for Search Engines
1.6 Classifying Search Engines
2. SEARCH ENGINE OPTIMIZATION
2.1 Search Engine Strategy
2.2 Types of Search Engine Traffic
2.3 SEO Statistics
2.4 What is MOZ
3. Keyword Research
3.1 Keyword Research – Practical Tutorials
4. SEO Practical Tutorials
5. SOCIAL SIGNALS SEO – PRACTICAL TUTORIALS
Further Reading
1 – A training guide on SEO
2 – SEO Cheat Sheet
3 – SEO Mind Map
4 – Top SEO Resources
Forum Assignment
End of Unit
Certificate
By completing/passing this course, you will attain the certificate eBSI Digital Skills Short Course Certificate
Learning Credits
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